July 13, 2024
Mercedes-Maybach takes a stealth wealth cue from Rolls-Royce

The spokesperson also declined to provide pricing for Night Series vehicles, noting that the cost will differ depending on the market and the customer’s choices for personalization. By comparison, Black Badge Rolls-Royces command a premium of roughly $45,000 over standard models, according to the company.

In an emailed statement, Gorden Wagener, the chief design officer of Mercedes-Benz, characterized the options as offering “a playful sense of rebellion” compared to what you might typically see in a brand such as Maybach, which had been seen by some as becoming bland.

Mercedes has introduced various Maybach models off and on since the Maybach 52 and Maybach 62 in 2002, but the automaker worked hardest in recent years to permanently rejuvenate the 114-year-old marque.

In 2022, Mercedes-Maybach introduced the two-tone, 18-foot (5,486mm) long S680 sedan developed by Virgil Abloh, the late head of menswear for Louis Vuitton, to much fanfare and critical acclaim.

A Mercedes-Maybach “Haute Voiture” (a play on “haute couture”) sports bouclé door panels that look like they could have come out of the Chanel atelier. The vehicle has recently started production, and all 150 units are spoken for.

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