Alfa Romeo, the iconic Italian automaker, has faced its fair share of challenges in recent years. Despite substantial investments, models like the Giulia sedan and Stelvio SUV failed to meet sales expectations. However, a new dawn appears to be breaking for Alfa Romeo, with the introduction of the Tonale and a strategic shift towards profitability. In this article, we explore Alfa Romeo’s recent developments and its promising outlook for the future.
The Giulia and Stelvio models, built on the Giorgio platform with substantial investments from the former Fiat Chrysler Automobiles (FCA) parent company, didn’t perform as expected in the sales department. Additionally, the discontinuation of models like the MiTo, Giulietta, and 4C left Alfa Romeo in need of fresh products to rejuvenate its sales figures.
Read Also: Alfa Romeo Quadrifoglio Goes Electric: Upcoming Models to Boast Up to 1,000 HP
Fortunately, the introduction of the Tonale has breathed new life into Alfa Romeo. CEO Jean-Philippe Imparato revealed that the Tonale is already proving to be a success, pushing the company into profitability. He noted that Alfa Romeo is now making more money per car than it’s spending, signaling a positive future.
Imparato doesn’t stop at profitability; he envisions a bright future for Alfa Romeo. He anticipates annual deliveries could reach up to 90,000 cars by 2023, with significant growth expected by the mid-2020s. The CEO’s most ambitious projection is breaking the brand’s sales record in 2025, which dates back to 1990, with an impressive 223,643 units sold.
To achieve these ambitious goals, Alfa Romeo is planning to expand its lineup further. In 2024, a small crossover is set to join the family, positioned below the successful Tonale. This new model will be Alfa Romeo’s first foray into pure electric powertrains, aligning with the industry’s shift towards electrification. While electric is the primary focus, there may still be plans for ICE (Internal Combustion Engine) versions, considering its sister models offer mild-hybrid gasoline engines.
Imparato emphasizes that Alfa Romeo’s priority is profitability rather than chasing high sales volumes. He aims for profit margins to reach at least 10 percent, which would provide the financial strength to explore new opportunities and additional vehicle offerings. He even hinted at the possibility of reviving the Giulietta, a compact hatchback that retired at the end of 2020.
Read Also: 2024 Alfa Romeo Giulia Review: Prices, Specs, and Photos
Under the umbrella of Stellantis, Alfa Romeo has the resources and support to reclaim its former glory and compete with German luxury brands. The next generation of the Giulia and Stelvio models is confirmed to transition to electric-only propulsion in the coming years, aligning with the industry’s shift towards sustainability. Additionally, larger models with a focus on the US market are on the horizon, marking an exciting chapter in Alfa Romeo’s history.
Alfa Romeo’s journey has been filled with challenges, but the company’s recent focus on profitability and its successful entry into the electric vehicle market with the Tonale have positioned it for a promising future. With ambitious sales projections, a commitment to profitability, and a growing product portfolio, Alfa Romeo is poised for a revival that could see it once again rivaling the top names in the luxury automotive world.
Featured Image Credit: www.motor1.com
