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July 15, 2024
Lancia Pu+Ra HPE 4.jpg


Rear circular lamps are drawn from the 1973 Stratos two-seat sports and racing car, and horizontal slats across the rear window recall 1975 Beta HPE sports coupe.

The concept also displays Lancia’s future lighting signature — Y-shaped lighting bar spanned by the word “Lancia,” in the brand’s new font, in which the As appear as inverted Vs.

The concept’s name refers to Lancia’s new design language, with Pu+Ra coming from “pure” and “radical.” The HPE designation originally stood for High Performance Estate on the three-door shooting brake Beta HPE launched in 1975. It now stands for High Performance Electric, Lancia says.

The HPE badge will be reintroduced on a variant of the next-generation Ypsilon small car, due in 2025, which will reportedly offer 240 hp. 

The Ypsilon will be a roughly four-meter long five-door hatchback, which will be both the first Lancia to offer a full-electric option, and it will also be the brand’s last new model with an internal combustion engine. The model will be based on the second generation of Stellantis eCMP architecture, already used by the Jeep Avenger and is expect to be built in Spain.

Lancia did not release the dimensions of the Pu+Ra HPE concept, but said it is a full-electric model with a range of more than 700 kms, suggesting the car could be based on the new STLA Medium architecture that the Italian company will use for the Gamma and Delta. This architecture also permits all-wheel drive.



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